Privacy Policy

Effective Date: March 9, 2026

Introduction

Welcome to Forever Unique UK (“we,” “us,” or “our”). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website foreveruniqueuk.com or make purchases from our online store.

Forever Unique UK is a fashion retailer specializing in luxury occasion wear, party dresses, and elegant clothing. We understand that when you shop with us, you trust us with your personal information, and we take that responsibility seriously. This policy applies to all information collected through our website, mobile applications, and any related services or communications.

By accessing or using our website, you agree to the terms outlined in this Privacy Policy. If you do not agree with our practices, please do not use our website. We encourage you to read this policy carefully to understand how we handle your data and what rights you have regarding your personal information.

What Information We Collect

We collect various types of information to provide you with the best possible shopping experience and to improve our services.

Personal Information: When you create an account, place an order, or subscribe to our newsletter, we collect personal information including your name, email address, billing address, shipping address, phone number, and payment card details. This information is necessary to process your orders and communicate with you about your purchases.

Order Information: We collect details about the products you purchase, order history, transaction amounts, and delivery preferences. This helps us fulfill your orders accurately and provide customer support.

Technical Information: When you visit our website, we automatically collect certain information about your device and browsing behavior, including your IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and clickstream data. This information helps us optimize our website performance and user experience.

Communication Data: We retain records of your communications with us, including emails, chat messages, phone calls, and customer service inquiries. This helps us provide consistent support and improve our services.

Social Media Information: If you interact with us through social media platforms or use social login features, we may receive information from those platforms in accordance with their privacy policies and your privacy settings.

Use of Information

We use the information we collect for various legitimate business purposes that enhance your shopping experience and allow us to operate our business effectively.

Order Fulfillment: We use your personal and payment information to process your orders, arrange shipping, handle returns and exchanges, and provide customer support related to your purchases.

Communication: We use your contact information to send order confirmations, shipping notifications, delivery updates, and respond to your inquiries. With your consent, we also send marketing communications about new collections, special offers, sales events, and fashion tips.

Personalization: We analyze your browsing history and purchase patterns to provide personalized product recommendations, customize your shopping experience, and display relevant content and advertisements.

Website Improvement: We use technical data and analytics to understand how visitors use our website, identify technical issues, enhance website functionality, and optimize the user interface and navigation.

Fraud Prevention: We use various data points to detect and prevent fraudulent transactions, unauthorized access, and other illegal activities that could harm you or our business.

Legal Compliance: We process your information as necessary to comply with applicable laws, regulations, legal processes, and governmental requests.

Third-Party Disclosure

We share your information with carefully selected third parties who help us operate our business and serve you better. We do not sell your personal information to third parties for their marketing purposes.

Service Providers: We work with trusted third-party companies that provide essential services including payment processing, order fulfillment, shipping and delivery, email marketing, customer service support, website hosting, data analytics, and IT infrastructure. These providers are contractually obligated to protect your information and use it only for the specific services they provide to us.

Payment Processors: Your payment information is processed by secure payment gateway providers who comply with Payment Card Industry Data Security Standards (PCI DSS). We do not store complete payment card details on our servers.

Marketing Partners: With your consent, we may share limited information with marketing and advertising partners to display relevant advertisements on third-party websites and social media platforms. You can opt out of targeted advertising through your account settings or by using industry opt-out tools.

Business Transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change and how it affects your personal information.

Legal Requirements: We may disclose your information when required by law, court order, or governmental regulation, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Cookie Usage

Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect information about how you use our site.

Essential Cookies: These cookies are necessary for our website to function properly. They enable core features like security, network management, shopping cart functionality, and account access. You cannot opt out of essential cookies.

Performance Cookies: These cookies collect anonymous information about how visitors use our website, including which pages are visited most often and whether users receive error messages. This helps us improve website performance and user experience.

Functional Cookies: These cookies remember your preferences and choices, such as language settings, currency preferences, and items in your shopping cart, to provide a more personalized experience.

Marketing Cookies: These cookies track your browsing activity across websites and are used to display relevant advertisements and measure campaign effectiveness. You can manage these through your cookie preferences.

You can control cookie settings through your browser preferences, but disabling certain cookies may limit website functionality and affect your user experience.

External Links

Our website may contain links to third-party websites, social media platforms, payment processors, and other external services. These links are provided for your convenience, but we are not responsible for the privacy practices or content of these external sites. When you click on external links, you leave our website and are subject to the privacy policies of those third parties. We encourage you to review the privacy policies of any website you visit to understand how they collect and use your information.

Security Measures

We implement comprehensive technical, administrative, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. Our security practices include SSL/TLS encryption for data transmission, secure server infrastructure, regular security audits, access controls limiting employee access to personal data, and continuous monitoring for suspicious activity. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. If you suspect any security breach involving your account, please contact us immediately.

User Rights and Choices

You have several rights regarding your personal information. You can access and update your account information at any time by logging into your account settings. You have the right to request a copy of the personal data we hold about you, request corrections to inaccurate information, request deletion of your personal information (subject to legal obligations), object to certain processing activities, and request data portability. You can unsubscribe from marketing emails by clicking the unsubscribe link in any promotional email or adjusting your communication preferences in your account settings. To exercise any of these rights, please contact our privacy team using the information provided at the end of this policy.

Protection of Minors

Our website and services are not intended for individuals under the age of sixteen. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will take steps to delete such information from our systems.

CCPA Compliance

For California residents, the California Consumer Privacy Act (CCPA) provides additional rights regarding your personal information. You have the right to know what personal information we collect, use, disclose, and sell; request deletion of your personal information; opt out of the sale of personal information (note: we do not sell personal information); and not be discriminated against for exercising your CCPA rights. To exercise these rights, you may submit a verifiable consumer request by emailing us or calling our customer service line. We will verify your identity before processing your request and respond within forty-five days.

GDPR Compliance

For residents of the European Economic Area (EEA) and United Kingdom, the General Data Protection Regulation (GDPR) provides comprehensive data protection rights. We process your personal data based on legal grounds including contract performance, consent, legitimate interests, and legal obligations. You have the right to access your data, rectify inaccuracies, erase your data, restrict processing, data portability, object to processing, and withdraw consent. You also have the right to lodge a complaint with your local data protection authority. We appoint data protection representatives in relevant jurisdictions and ensure appropriate safeguards for international data transfers.

How Long We Keep Your Information

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Order and transaction data is retained for accounting and legal compliance purposes, typically for seven years. Account information is retained while your account is active and for a reasonable period thereafter to handle returns, inquiries, and legal obligations. Marketing data is retained until you unsubscribe or request deletion. We periodically review and delete information that is no longer necessary, and anonymize data where possible to protect your privacy while maintaining useful business records.

Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or business operations. When we make material changes, we will notify you by email or through a prominent notice on our website at least thirty days before the changes take effect. The “Effective Date” at the top of this policy indicates when it was last updated. We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information. Your continued use of our website after policy changes constitutes acceptance of the updated terms.

Privacy Questions

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Forever Unique UK
Email: privacy@foreveruniqueuk.com
Phone: +0161 836 5205
Postal Address: [98 Cheetham Hill Road, Manchester, M4 4EX. ]